Is it necessary to put yourself in the place of the reader?

Posted on June 30th, 2019 by Ana Pérez-Escoda

Author Ana Pérez-Escoda – Translation: Erika-Lucia Gonzalez-Carrion

Starting from the fact that the act of writing underlies the need to communicate something, we accept the premise that writing well means knowing how to communicate properly. Communication, the exchange of information and the production of knowledge have been and are essential activities in the interaction of the human being.

Writing a scientific article implies different underlying objectives, among which is the desire that the scientific contribution help other colleagues to advance, add to the thoughts and concerns of another, enlighten consciences and project new fields of research. Currently, writing implicitly implies the expectation of being read-up to now nothing changes with respect to the past, but, under the protection of the new communicative possibilities provided by ICT, the act of writing becomes an act of multiple interactions, establishing a range of possible communication flows: in social networks, posts, mails to colleagues, academic networks, repositories, etc. Thus, the act of writing becomes an act of personal brand creation for the academic, the vehicle with which to become a renowned author.

Therefore, it is necessary to put yourself in the place of the reader if we pretend to be read.

Write to be read, 6 essential tips

  • Homogenize the style of the text: verb tenses, person of the verbs, etc. They give a sense of order and continuity for what they invite to continue reading.
  • Less is more, Ockham’s rule, Baroque writing is not synonymous with good writing but more convoluted, less clear. If the reader does not understand, give up.
  • Neatness in language, which only communicates when it transmits what is meant. To avoid circumlocutions, passive ones, rodeos, redundancies. If the reader is bored, leave.
  • Clarity in the argumentation, the academic or methodological excess or the use of abundant technicalities that build an impossible discourse is not convenient. If we overwhelm the reader, he will renounce to follow us.
  • Correction in the writing, cultured connectors, appropriate expressions, good use of punctuation, are elements that tell the reader that it is a careful and well planned text. A correct style seduces the reader to follow us.
  • To give importance to all sections that make up the scientific article equally: The importance of conducting a good discussion, The image of the results also matters, A good state of the issue, The dissonance between sections is annoying, gives a message of lack of interest that in conveyed to the reader.

Therefore, when writing a scientific article we will seek to project, communicate, show, transmit, evidence, approach … we will think of that receiver willing, avid, delivered, expectant and we will take into account all the tips to be read. In short, we will put ourselves in the place of the reader.

About Erika-Lucia Gonzalez-Carrion

Erika Lucía González Carrión nació en Loja-Ecuador el 29 de marzo de 1994. Posee una licenciatura en Comunicación Social por la Universidad Técnica Particular de Loja (UTPL) y además una licenciatura en Ciencias de la Educación con mención en Idioma Inglés por la Universidad Nacional de Loja (UNL). En la actulidad cursa el Máster Internacional en Comunicación y Educación Audiovisual, promovido por la Universidad Internacional de Andalucía y la Universidad de Huelva. Además, cuenta con una certificación internacional de conocimiento del Idioma Inglés, dentro del Marco Común Europeo de las Lenguas. Dentro del ámbito de la Comunicación Social investiga el área radiofónica y realiza traducciones de artículos científicos. Erika Lucía González Carrión was born in Loja-Ecuador on March 29th, 1994. She got her bachelor’s degree in Social Communication at Universidad Técnica Particular de Loja (UTPL) and additionally she got a bachelor’s degree in Sciences of Education, English Language Specialization at Universidad Nacional de Loja (UNL). Nowadays she is studying the Master degree in Communication and Audiovisual Education, promoted by the Universidad Internacional de Andalucía and the Universidad de Huelva . Moreover, she has an international certification of knowledge in the English Language, within the Common European Framework of the Languages. In the Social Communication field she investigates the radio and makes translations of scientific articles.
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5 Responses to Is it necessary to put yourself in the place of the reader?

  1. Eva Ulehlova says:

    Thank you for all necessary tips, this is a very valuable information in order to become more efficient writers, especially if we want to publish in highly recoginzed journals. Hopefully, many of us take this advice to a heart and follow the correct way of how to write efficiently.

    Liked by 1 person

  2. The advice provided in this blog is interesting since it helps authors to be aware of the necessary guidelines if they are interested to publish in recognized journals. In addition, reading articles is another tip that serves authors to enhance their publications.

    Liked by 1 person

  3. Lida Solano says:

    Excellent information. I truly believe writing is not an easy task. We need to be clear with our ideas so the written information is also clear for readers. All the tips mentioned in this post, contribute to know the most important things to be considered when doing any writing work and they also help us to become better writers.

    Liked by 1 person

  4. All the information provided is very clear. I completely agree with the idea of taking the readers´position when writing since it can help us to be aware of the importance of being direct and concise in our papers. It is also important to bear in mind that the main purpose of our writing should be according to the different people who might read our papers. In this regard, I found it very interesting mainly the first tip provided in your post (homogenize the style of the text), in which using good linking and transition words, relative pronouns, and so on is the key to help reader slide smoothly over the text. Similarly, I consider that your advice about the clarity in the argumentation is very useful since, in my own experience, sometimes we avoid reading papers that use much technical language because arguments become difficult to understand and the reading takes a too long time. To end up, I must mention that all the tips posted are very useful and can serve as a guide throughout the process of scientific writing. Thanks for sharing!


  5. Pingback: Is there a writing style of the selected journal? | Comunicar. School of Authors

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